Traceroute is Blackbook's targeted location tracking tool, used for performance measurement campaigns. Traceroute allows to track our paid digital campaigns, delivering insights and optimisations at each step of the customer journey. Traceroute delivers conversions by tracking arrivals of consumers on specific locations and might have previously engaged with our campaigns.


Clients who benefit from this unique digital tool, mapping the customers' journey are coming from various industries like travel, real estate, retail and many more.