A new cutting-edge offering
Employed in the real estate industry for the last 12 years, I have been lucky enough to work with some landmark projects across Cyprus. Such as the Limassol Marina, Limassol Del Mar, Landmark Nicosia, Neocleous Tower, Emerland developments, RKF Investments and many more. Many of these developments reshaped Cyprus, and others are about to change it even more. And as the marketing teams for these icons, one challenge we faced was the creation of Computer-Generated Images – otherwise known as CGIs. This visualisation of the architecture design is not only one of the biggest investments, but also one of the most important sales tools for any new development.
Over the past decade, I have had the chance to work with a number of agencies who specialise in providing CGI services. Through this experience, I gained a wealth of valuable knowledge when it comes to the procedure, briefing and leading CGI projects towards a desired outcome. I’m now convinced that the key to a fast, yet still high-end CGI result – static or animated – can be unlocked through an in-depth understanding of both the development and its target audience. This in turn can then be reflected in the CGI, through the right selection of angles, along with a keen eye for aesthetics.
And through the experience I created some excellent and highly effective CGIs, which I’m very proud of. In fact, I kept offering this service with external partners as a consultant. And now, it is time to further enhance the offering, brining in the experts at MPVIS to offer CGI solutions as an inhouse service to our Blackbook clients. I have been working with MPVIS for the last 3 years, but by joining forces, we are now able to offer a 360 approach: strategy – briefing – model rendering – angles selection – visualisation – detailed design of exterior and interior CGIs. From eye-catching animations to immersive VR experiences and detailed floor plans, we deliver fast results that exceed expectations and make a lasting impression.
Eleftheria Voskaridou, MD at Blackbook